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We introduce three essential short-form content items that will help content creation for ‘novice short-formers’ in the emerging short-form market.

In the midst of a flood of digital content, many people are dreaming of becoming popular short-formers and short-form creators thanks to the craze for short-form content and short-form content that can provide more intense fun in a short time. In fact, it is said that more than 60% of TikTok’s direct content creators are users. Short form content, reflecting the psychology of users who want to quickly consume various contents in a short time, induces anyone to easily become a content creator. The tendency of a fun-sumer to quickly consume trends and to prioritize fun as well as consumption is in line with the characteristics of short-form content. Generation Z, called digital natives, easily access digital content at the time of birth and respond sensitively to digital trends. Short-form content is gaining popularity among Generation Z.

■ Short-form content that captivated digital natives Logitech Blue Microphones (hereinafter referred to as Blue) popular products participate in this promotion, and discounts of up to 50% are applied. Logitech’s official distributor, S-Rise (CEO: Sa Seung-mok), announced that it will be running a special promotion for ‘Today’s House’ from October 4 to 10.

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